The European market for fresh, valued-added produce products is growing, now boasting €3 billion in annual sales with no signs of slowing down. The conference will explore opportunities to tap into this growth potential and examine ways to improve overall quality, production and marketing capabilities.

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Last updated: 31 October 2006

Thursday, 2 November 2006

07:30–09:00   Delegate Check-In & Registration

Welcome & Introduction



Session 1
Growth Trends for Fresh-Cut, Ready-to Eat Produce in Today’s Retail and Foodservice Markets

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Speakers include:
Edward Garner, TNS (UK)
Dr Andrew Fearne, University of Kent (UK)

10:45-11:45   Fruit LogisticaNetworking Break
Hosted by Fruit Logistica


Session 2
Expanding Opportunities for Fresh-Cut Fruit in Europe

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Speakers include:
Andrew Chryssogelos, Turatti North America (USA)
Klaus Klische, Fresh Factory (Germany)

13:00-14:30   Lunch


Key TechnologySession 3
Session sponsor: Key Technology
The Techniques and Science of Fresh-Cut - Technical Challenges and Opportunities for Fresh-cut Processors

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Speakers include:

Tom Gautreaux, Maxwell Chase Technologies LLC (USA)
Dr James Gorny, United Fresh Produce Association (USA)
Wouter de Heij, Food Technology Centre – TOP B.V. (Holland)
Simon Matthews, AgriCoat – a division of NATURESEAL (UK)

15:45-16:45   Networking Break


Session 4
Communicating the Value of Fresh-Cut to Today’s Consumers

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Speakers include:
Wendy Akers, Wendy Akers PR (UK)
Tom Stenzel, United Fresh Produce Association (USA)

18:00-19:00   Cocktail Reception

Friday, 3 November 2006



Session 5
Packaging Ideas for Fresh-Cut Products

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Speakers include:
Jeff Brandenburg, The JSB Group (USA)

Nicolas Jaouen, Compagnie Franco Suisse SAS (France)
Peter Ettridge, Amcor Flexibles (UK)


Networking Break



Session 6
Driving Innovation and Productivity in Fresh-Cuts Through Technology

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Speakers include:
Dr Michel Bicheron, Scalime Nutrition SAS (France)
Graham Clough, International Food Partners (UK)
Richard Stead, Catallix UK (UK)

12:00-12:15   Closing words and end of conference







Supermarket Visits depart * (on foot)

Arrive at Waitrose (Canary Wharf)

Depart from Waitrose

Arrive at Marks & Spencer (Canary Wharf)

Depart from Marks & Spencer

* Supermarket visits will be led and guided by members of United Fresh and Eurofruit Magazine


*   Please note: this is a provisional programme and as such is subject to change. Names of speakers and panellists will be confirmed as soon as they become available. Please check later for updates
  All sessions will be in English only

Event Helpdesk

For all general enquires regarding Fresh-Cut Europe 2006, please contact:

Bill Konos
Market Intelligence Ltd / Eurofruit Magazine
tel +44 20 7501 3707
fax +44 20 7498 6472

Jerry Welcome
United Fresh Produce Association
tel +1 202 303 3404
fax +1 202 303 3433

To join the Fresh-Cut Europe 2006 mailing list, please send an email to

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